Last week, the journalist John Herrman published a theory on why, exactly, Amazon seems so uninterested in the faltering quality of its shopping experience: The company would rather leave the complicated, labor-intensive business of selling things to people to someone else.
If you squint, you can distinguish between some of the products, which feels like playing a decidedly less whimsical version of “spot the difference” picture games. Many simple queries yield results that appear to be the exact same product over and over again-sometimes with the exact same photos-but all with different names, sellers, prices, ratings, and customer reviews. The proportion of its inventory that comes from brands with names like Fkprorjv and BIDLOTCUE seems to be constantly expanding. The online retail behemoth’s search results are full of ads and sponsored results that can push actually relevant, well-reviewed options far down the page. Sign up for it here.Īmazon is getting worse, but you probably already knew that, because you probably shop at Amazon.
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